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Modern Building

THE POWER OF

Coopetition

How-to-Navigate-the-Largest-Economic-Sti

Long before the current economic crises, Source was focused on providing an alternative commerce model as an economic stimulus for local communities and as a funding mechanism for the development and adoption of the smart, sustainable cities of the future.  


A current trend in commerce in the cryptocurrency space is called the “Tokenization of all Things” or “ToT”.  It is describing the fractionalized ownership of everything using a blockchain transaction model.  It refers to a shared commerce ecosystem that subdivides assets into smaller, fractional units or tokens of ownership that can be owned, traded, or sold by many people or business entities.  

Long before the current economic crises, Source was focused on providing an alternative commerce model as an economic stimulus for local communities and as a funding mechanism for the development and adoption of the smart, sustainable cities of the future.  


A current trend in commerce in the cryptocurrency space is called the “Tokenization of all Things” or “ToT”.  It is describing the fractionalized ownership of everything using a blockchain transaction model.  It refers to a shared commerce ecosystem that subdivides assets into smaller, fractional units or tokens of ownership that can be owned, traded, or sold by many people or business entities.  


For years we have seen the fractional ownership and shared use of large assets like planes and yachts, but with the advent of the blockchain and smart contracts, anything can be tokenized into fractional ownership units.  Fractional ownership means more people and entities have “skin in the game”.  It incentivizes cooperation between all the owners for the common good of increasing the value of their particular asset. 


Now, envision this in a community ecosystem where everyone’s everyday purchase transactions benefit the community…where a portion of the profits from commerce helps to increase the value of the community by funding infrastructure repairs and upgrades and charitable humanitarian causes. Everyone wins in a partnership economy and that is what the business rules and the Revenue Distribution Engine (RDE) in the ICH processing platform are designed to accomplish with the WeSave Network. 


Commerce is the backbone and “health” barometer of individual communities and their state economies.  Stimulating local commerce is the solution to reignite the economy.  Therefore, with ICH's support, the WeSave merchant partnership initiative proposes an alternative approach to the small pie, dog-eat-dog competitive model to one where competitors cooperate with each other in a shared, open, reciprocal merchant network. This “WeSave Network” utilizes a universal, cash-backed rewards system to incentivize consumers to spend which supports the merchants and local economies.

coopetition” or “coalition loyalty programs”) benefit merchants by:

  • increasing their market reach

  • attracting more customers into their stores

  • increasing the frequency of visits

  • increasing the ticket size

  • having access to a broader scope of better consumer data

  • creating greater loyalty with their customers

  • reducing advertising costs, and ultimately

  • making more money 

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