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ICH Platform
a NexGen central processing platform for loyalty rewards programs
The ICH refers to a "behind-the-scenes" technology platform that processes loyalty-related consumer transactions for its clients.
Operating similarly to bank card processors such as First Data, the ICH provides loyalty processing and payment services to businesses, merchants, and organizations of all kinds that are or want to offer a loyalty reward program to their participants.
As a processor, the ICH is PCI-compliant and is operationally subject to OCC guidelines. It incorporates a business-to-business model with no direct relationship with consumers.
ICH Processing Services:
accept and manage loyalty data from participating member purchase transactions and provides all necessary reports back to the loyalty program operator
apply the business rules of closed-loop (siloed) loyalty programs for individual businesses
apply the reciprocal business rules exclusively for WeSave, Inc.'s open-loop loyalty program as they pertain to the registered members and merchants in WeSave's Network
facilitate the tracking, matching, accounting, management, and distribution of rewards
will customize (as necessary), reconcile, fractionalize, and disburse all transaction- based rewards in accordance with the applicable business rules of each loyalty program through a proprietary Revenue Distribution Engine™ (“RDE”) to all applicable parties.
1. Clearinghouse Operating Repository (COR) – Refers to the relational and accounting database which aggregates, processes, reconciles, and manages credits/debits of captured loyalty-related purchase transactions from members and merchants for closed-loop loyalty programs and for participants in the WeSave Network. In other words, it tracks and connects all parties related to a transaction that involves loyalty rewards.
2. SAFE Account – The SAFE Account is an omnibus account which stores the cash value of any earned rewards on behalf of the consumer and merchants that hold them. Those dollars are placed into individual digital wallets (sub-accounts) within the main SAFE Account repository. The SAFE Account holds the liquid value of each user’s rewards. The value is securely stored for access and use by the Account Owner in accordance with the ICH business rules. The SAFE Account functions like a checkbook by providing secure, credentialled access and control to all participants through their individual digital sub-wallet accounts. "SAFE" is an anacronym for Secure Asset-backed Fractional Ecosystem.
3. Revenue Distribution Engine (RDE) – The RDE connects to the COR which oversees the parties involved in each individual consumer transaction. From the merchant or affinity group that enrolls a consumer in the WeSave Network to the ISO/MSP group that registers and sets up the merchants, the RDE governs the proprietary distribution of revenues. It collects a pre-agreed Coalition Marketing Fee (CMF) from the merchant’s retail profits and distributes them fractionally as a percentage of the whole amount to all applicable participants.
4. The Loyalty Rewards Exchange is a technology module being built for future use. It is attached to the ICH platform to manage the exchange/conversion of various rewards. Digital discounts, points, miles, coupons and other reward “currencies” that have not expired from their legacy closed-loop loyalty programs will be able to be filtered through this exchange module and converted to a reward token with a common denominated cash-backed value.