For Financial Institutions and Card Issuers

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This is a chance for credit and debit cards to not only have the rewards programs they normally deliver but also a merchant funded program where your consumers can use their cards to pay at participating merchants and earn additional rewards on top of the rewards they already receive. 

Talk about how they make money. Making more money on an average - 3x their money. How they get stickiness with their members. already paying points. everyone has points. on top of that, merchants giving back 10%. take 10% of that and pay 100 basis points back to the issuer and 100 basis points to the Acquirer.